Blog Posts

Make Your Current or Future Job Search Work for You

Feb 04, 2017

Some key takeaways from a recent event.

Event Recap: Marketing Automation

Jan 31, 2017

The first step to implementing marketing automation is to ensure your CRM is clean. Your CRM is your main source of truth about your customers – without that, you have nothing. This was Eric Lehnen’s first pieces of advice during the AMA Minnesota event “The Future of Marketing: Automation” on January 24. Eric is a certified marketing automation and CRM consultant and Marketing Lead at Redpath Co

5 Questions with Eric Lehnen

Jan 23, 2017

Eric Lehnen is a certified marketing automation and CRM consultant at Redpath Consulting Group. Eric will be speaking at AMA Minnesota’s event, The Future of Marketing: Automation, on January 24.  He answered 5 of our questions about marketing automation.

2016 AMA Letter From CEO Russ Klein

Jan 11, 2017

The AMA’s unique strength is that we are a "community of communities." In North America alone the AMA is of service to over 17 million marketing and sales professionals. Each year nearly three million marketers engage with the AMA seeking answers they can use. Delivering on this promise is the AMA's mantra, "Answers In Action." The AMA is home of the most highly regarded marketing journals in the

Volunteer Spotlight Grant Peterson

Dec 14, 2016

Everything the AMA MN offers would not be possible without the amazing work of our volunteers. Meet AMA MN Membership Volunteer Grant Peterson

Volunteer Spotlight Gabi Winkels

Dec 03, 2016

Everything the AMA MN offers would not be possible without the amazing work of our volunteers. Meet AMA MN Membership Volunteer Gabi Winkels

Event Recap: Blue Goldfish

Nov 22, 2016

In customer experience, there is no such thing as meeting expectations. You either exceed expectations, or you fall short. So companies are always in search of new ways to better the customer experience. Evan Carroll had the opportunity to share some helpful customer experience tips to attentive marketing professionals on November 15, 2016 at International Market Square.  Evan is co-author of the

AMA Minnesota Collegiate Chapter Update: Southwest Minnesota State University

Nov 05, 2016

SMSU AMA traveled to Wisconsin to attend an AMA Regional Conference. Read about their experience in this collegiate chapter update.

5 Questions with The Social Lights

Oct 21, 2016

Martha McCarthy Krueger and Drew Gneiser work at The Social Lights, and they are presenting at AMA Minnesota's October 25 event. They answered 5 of our questions about social media ROI.

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