Blog Posts

Programming

Speaker's Blog: Building Maturity in CX Transformation

Nov 01, 2018

Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit

Volunteer of the Year: Rebecca Carlson

Oct 02, 2018

The 2018 AMA Minnesota Volunteer of the Year award goes to Rebecca Carlson! She has been a member for 23 years. As a volunteer on the programming committee, Rebecca is instrumental in bringing together local marketing experts and businesses to plan numerous events for the AMA MN marketing community.

Programming

The New 4 Ps of Marketing - Attend our September 17th event

Jul 25, 2018

While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.

Programming

Event Recap: Customer Experience Design

Jun 21, 2018

Stan Phelps lead a workshop on how to turn your organization's perceived weaknesses into strengths.

Networking

Volunteer Spotlight: Daniel Woolley

Jun 13, 2018

Meet Daniel Woolley, AMA MN member, and Programming Committee volunteer. Thank you to Daniel, and all our volunteers. Everything the AMA MN offers wouldn't be possible without the amazing work of our volunteers.

Become A Member Today!

Apr 02, 2018

When you join between April 2 and April 21, you'll have the chance to win attendance to one University of Minnesota Carlson Executive Education Spring Course.

Volunteer Spotlight: Kendra Minser

Mar 13, 2018

Everything that AMA Minnesota offers would not be possible without the amazing work of our volunteers. Often their work is done behind the scenes. To thank our volunteers and bring their efforts to light, we regularly showcase them in a Volunteer Spotlight. Kendra Minser AMA MN Membership Committee Volunteer Kendra is a new member who quickly became a volunteer for AMA MN. Here's what she had t

Programming

Event recap: TSI’s focus on the buyer’s journey

Feb 28, 2018

Darrick Niccum shared how TSI has been working to transform their product-specific lead generation website into a valuable resource focusing on the buyer’s journey.

Programming

Event recap: Six elements of a content marketing playbook

Feb 03, 2018

In case you missed the Jan. 29 event, here are the six core elements of a strong content marketing strategy, from Scott Severson at Brandpoint.

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