Collegiate Case Competition

Friday, April 11, 2025

Are you eager to apply concepts learned in college and showcase your real-world problem solving skills? Do you want to demonstrate your creativity and problem-solving skills beyond your campus? Then come and join the AMA Minnesota 2025 Collegiate Case Competition! 

This competition will test your aptitude for competitive analysis, creative problem-solving, marketing and business strategy, collaborative teamwork, and professional presentations. You will have the opportunity to demonstrate your expertise before a panel of judges made up of students in the Carlson School of Management’s Master of Marketing program and local marketing professionals, competing with other students from top universities throughout the region. 

Students will develop strategic and tactical recommendations for a real-world marketing challenge and present their findings to their peers and judges on the campus of the Carlson School of Management. This will be a great opportunity to develop innovative and creative solutions by participating in a very challenging but fun learning experience. A $1,000 cash prize will be awarded to the first place team and $500 to the second place team!

This year’s case study will be provided by our sponsor, Midco. They will be providing a real life scenario, with Midco Execs as judges.

Who should register?

  • Current undergraduate students in any major with an interest in marketing

When and Where is the event?

  • Date and Time: Friday, April 11, 2025, 8:00am – 5:30pm
  • Location: Carlson School of Management, University of Minnesota, 321 19th Avenue South, Minneapolis, MN 55455
  • Parking instructions: The 19th Ave Parking Lot address (must park here for validation & easiest entry) is 300 S 19th Ave, Minneapolis, MN 55455. Upon parking, bring your parking ticket with you for validation. 

What should I expect?

  • Students will organize their own teams of 3-8 members each
  • At least two weeks prior to the competition, the case will be released to all teams
  • Student teams will analyze the case and synthesize recommendations along with their rationale
  • Each team will be allowed 30 minutes to present their recommendations to their peers
  • Presentations will be judged by a panel of students currently enrolled in the Carlson School of Management Master of Marketing program

Agenda:

9:00am-10:00am Check-in and opening remarks

10:00am-11:30am First round of team presentations

11:30am-1:30pm Executive lunch and learn

1:30pm-5:00pm Second round of team presentations

5:00pm-6:00pm Winners selected and networking

Why should I participate?

  • Networking with peers and members of the local business community
  • Refine analytical, strategic thinking, teamwork, and presentation skills in preparation for the real world
  • Gain local business leader insights during an executive lunch and learn presentation
  • Have an opportunity to learn firsthand about the Carlson School of Management Master of Marketing program
  • Food, fun, and $1,000 and $500 cash prizes for the first and second-place teams!

Want more information?

Email Morgan Robohm, MN AMA Vice President of Collegiate Relations at mlhaehnel@gmail.com

Hear from some of our past participants!

“I am honored to have represented University of Wisconsin- Whitewater, along with these four other women, in the University of Minnesota- Twin Cities Case Competition. It was all of our first times competing in a case competition and we are thrilled to have been able to walk away with first place! Thank you to my amazing team for all our hard work! Also, thank you to University of Minnesota – Carlson School of Management for hosting and running an amazing competition!” – Ellie G.

“I had the opportunity, along with four other girls to participate in the University of Minnesota-Twin Cities Case Competition. It was an accomplishment to place 1st overall with this team, saying it was all of our first times! I am thankful to have gained leadership and learning opportunities through this.” – Jillian H.

“Wow! What an amazing weekend! So proud of my team placing 3rd at the Minnesota AMA Case Study Competition on Second Harvest Heartland. It was a fantastic learning experience. Big thanks to AMA Minnesota and the Carlson School of Management at the University of Minnesota for hosting” – Colby C.

“What an amazing weekend! So proud of my team placing 2nd at the Minnesota AMA Case Study Competition on Second Harvest Heartland. It was a amazing learning experience. Beyond thankful to AMA Minnesota and the Carlson School of Management at the University of Minnesota for hosting.” – Christian J.