Know What’s Next: 2027
Date and Time:
Location:
Hop House at Mystic Lake Hotel & Casino
2400 Mystic Lk Blvd, Prior Lake, MN 55372
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Join us as we bring together brand leaders, marketers and agency professionals to help you understand what you should be thinking about and planning for as you head into 2027. Featuring a networking breakfast, a keynote presentation from Kurt Schmidt, and choice of breakout sessions focused on B2B Marketing (sponsored by Coalition9), Influencer Marketing, Retail Marketing, and Sports Marketing, this is an event you won’t want to miss!
And the first 40 people to register will receive a signed copy of Kurt Schmidt’s latest book, “The Little Book of Networking.” All attendees will receive a crew neck shirt provided by GhostFit Apparel. Must attend the event to receive the free book and t-shirt.
Guest speakers:
| Session | NAME | TITLE | COMPANY |
| Keynote Speaker | Kurt Schmidt | Founder | Kurt Schmidt Consulting |
| Entertainment | Chase Wright | Singer | |
| Moderator | Mike Mussman | Radio Pesonality | K102 |
| Sports | |||
| Moderator | Cory Provus | Play by Play Voice | Twins |
| Panelist | Martin Nance | CMO | Vikings |
| Panelist | Mitch Helgerson | Chief Revenue Officer | Wild |
| Panelist | Scott Hebert | Director of Sales | 3M Open |
| Panelist | Sam Rook | VP | Mystic Lake |
| B2B | |||
| Moderator | Aaron Eggert | CEO | Coalition9 |
| Panelist | Jennifer Zick | CEO | Authentic |
| Panelist | Darin Lynch | CEO | Irish Titan |
| Panelist | Josh Parks | CEO | GhostFit Apparel |
| Panelist | Elizabeth Fechter | VP Marketing | Bridgewater Bank |
| Retail | |||
| Moderator | Lindsay Early | CEO | LE Marketing Consulting |
| Panelist | Tyler Nogai | Owner | Arthur’s Jewelers |
| Panelist | Chad Hetherington | CEO | Third |
| Panelist | Heather Leiferman | Director of Communications | Great Clips |
| Influencer | |||
| Moderator | Greg Alexander | President | Fab Four Labs Marketing |
| Panelist | Jeremy Koffi | Acct Manger | Multiplier |
| Panelist | Ramsey Shaffer | Co-Founder, CEO | Babbl Labs |
| LOCATION | |||
| Showroom Crowd Q/A | Jack Leverentz | Influencer | 10K Takes |
| Hop House Crowd Q/A | Olivia Kristin-King | Influencer | Minnesota Gopher Woman’s Hockey broadcaster |
Agenda:
| 8:00–8:45 AM | Registration + Networking Enjoy coffee, light bites and connection in Hop House |
| 9:00–10:00 AM | Keynote Speaker in Mystic Showroom |
| 10:00–11:25 AM | BREAKOUT SESSIONS Choose 1 from each time slot. |
| —10:00–10:40 AM | Sports Marketing | Mystic Showroom Retail Marketing | Hop House |
| —10:40–11:25 AM | B2B Marketing | Mystic Showroom Influencer Marketing | Hop House |
| 11:25–11:30 AM | Closing + Giveaways Final insights and giveaways in Hop House |
Pricing:
Early bird pricing through September 30
| Early Bird Pricing | Regular Pricing | |
| Member | $35 | $40 |
| Non-member | $40 | $45 |
Co-presented by:
Hosted by:
Chase Wright
CHASE WRIGHT isn’t chasing a breakout moment — he’s building a lasting one. With more than 404 million global streams and a digital audience surpassing 1.7 million followers across platforms, the Indi…
View Chase Wright’s Full BioMike Mussman
Mike “Muss” Mussman is a longtime Twin Cities radio personality and familiar voice to Minnesota sports fans. Best known for his years on K102 and his entertaining appearances on KFAN’s popular Power T…
View Mike Mussman’s Full BioGreg Alexander
Greg Alexander is the President and Founder of Fab Four Labs Marketing, a Minneapolis-based marketing and media strategy firm that partners with brands to design smarter, more effective advertising c…
View Greg Alexander’s Full BioAaron Eggert
Aaron Eggert is a Minnesota-based entrepreneur, community leader, and investor with a proven history of scaling small businesses into high-growth enterprises. Early in his career, he set record-breaki…
View Aaron Eggert’s Full BioCory Provus
Cory Provus begins his third season as the lead television voice for Minnesota Twins baseball in 2024 after being the lead play-by-play man for the Twins radio broadcast team since 2012. Provus, 47, i…
View Cory Provus’s Full BioJennifer Zick
Jennifer Zick is the founder and CEO of Authentic®, a Fractional CMO and marketing transformation firm that helps growing businesses to Overcome Random Acts ofMarketing® and confidently take the next …
View Jennifer Zick’s Full BioJosh Parks
Josh Parks is the founder and CEO of Ghostfit Apparel, a Minnesota based custom apparel company that helps organizations create premium apparel people actually want to wear. Since founding Ghostfit in…
View Josh Parks’s Full BioKurt Schmidt
Kurt Schmidt helps agencies and professional services firms win better clients and grow faster. He was President and Partner at Foundry, the Minneapolis digital product agency he scaled from three peo…
View Kurt Schmidt’s Full BioLindsay Early
Lindsay Early has spent over 20 years helping brands figure out what matters, what’s getting in the way and where to go next. Her career spans brands, retailers, agencies and nonprofits, including 15+…
View Lindsay Early’s Full BioHeather Leiferman
Heather Leiferman is the Director of Communications at Great Clips Inc., the world’s largest salon brand with more than 4,400 franchised locations across the United States and Canada. Based in the Twi…
View Heather Leiferman’s Full BioTyler Nogai
Tyler Nogai is the co-owner and leader of Arthur’s Jewelers, a premier, family-owned jewelry showroom located in Roseville, Minnesota. Carrying on a proud family legacy founded in 1987, Tyler wo…
View Tyler Nogai’s Full BioChad Hetherington
Chad Hetherington is an Australian-born serial entrepreneur, executive, and investor based in Minneapolis, Minnesota. He is the Founder and CEO of third, a 70-person global, social-first commerce agen…
View Chad Hetherington’s Full BioMartin Nance
Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’sresponsible for developing fan engagement strategy through marketing, content and brand initiatives.…
View Martin Nance’s Full BioMitch Helgerson
Mitch Helgerson is in his fourth season as Chief Revenue Officer. Now in his 21st season with theMinnesota Wild, he previously held positions of Senior Vice President of Marketing and Broadcasting,Sen…
View Mitch Helgerson’s Full BioJeremy Koffi
Jeremy Koffi is a sports marketing, brand strategy, and influencer partnerships executive based in Minneapolis, Minnesota. Known for bridging the gap between corporate sports business and decentralize…
View Jeremy Koffi’s Full BioRamsey Shaffer
Ramsey Shaffer is a data science professional, startup founder, and expert in creator economy analytics based in Chicago, Illinois. He is the Cofounder and CEO of Babbl Labs, where he drives the devel…
View Ramsey Shaffer’s Full BioSam Rook
As the Vice President of Marketing for Mystic Lake Casino Hotel and Little Six Casino, I serve as the senior marketing leader responsible for shaping and executing the enterprise’s marketing vision. I…
View Sam Rook’s Full Bio
Olivia King
Olivia King is a former Division I hockey player turned media host, broadcaster, and content creator. She produces and hosts Talk Goalie to Me, blending insight and humor to spotlight the athletes sha…
View Olivia King’s Full Bio
