Lindsay Early
Lindsay Early has spent over 20 years helping brands figure out what matters, what’s getting in the way and where to go next. Her career spans brands, retailers, agencies and nonprofits, including 15+ years working with Best Buy and Target, leading multimillion-dollar media investments and building new growth capabilities.
Today, through Lindsay Early Marketing Consulting, she partners with ambitious consumer brands navigating growth and retail expansion. She brings strategy, media and measurement together to cut through the noise, make better decisions and keep teams moving forward.
“What’s one thing marketers should be thinking about as they plan for 2027?”
Start thinking about AI as part of your audience. The customer is still human. But increasingly, an AI agent will sit between your brand and that customer, helping them research, compare and decide what to buy. That changes what good marketing looks like. Your product data, reviews, ratings and digital footprint matter as much as the beautiful brand story. In 2027, we won’t only be asking, “How do I get a consumer to choose my brand?” We’ll also be asking, “Does AI understand my brand well enough to recommend it?”
