Ramsey Shaffer

Ramsey Shaffer is a data science professional, startup founder, and expert in creator economy analytics based in Chicago, Illinois. He is the Cofounder and CEO of Babbl Labs, where he drives the development of Scout, an advanced AI-powered analytics agent built to help brands launch, measure, and scale high-impact creator partnerships.

Shaffer bridges the gap between deep data engineering and modern creator marketing. Through Babbl Labs, he builds the programmatic infrastructure required to streamline influencer matchmaking, tracking metrics that have successfully powered thousands of YouTube partnerships.

Prior to his focus on the creator ecosystem, Shaffer was the Cofounder and CEO of Uptrends AI, a financial news monitoring and trendspotting platform that raised over $500K in venture funding, scaled to 20,000 monthly active users, and successfully achieved an exit. He also applied his data expertise as a consultant for Foresight Associates, optimizing marketing budgets and forecasting growth for Fortune 500 consumer packaged goods (CPG) companies, and served as a startup mentor and director for ILT Academy.

Shaffer holds a Master of Science in Industrial and Systems Engineering with a focus on Data Science from the University of Minnesota. On this year’s influencer panel, he brings a deeply analytical, founder-first perspective on how brands can leverage machine learning and performance metrics to de-risk and supercharge their influencer marketing investments.