High-level executives defined brand purpose and how it's brought to life within their organizations.
AMA Minnesota awarded grants to three collegiate chapters to use for an initiative of their choice. Learn what they plan to achieve with the grants.
If you missed Cargill's March 7th presentation on a successful customer experience program, this recap highlights the event.
Didn't catch the #MNadbowl? Here's what our panelists thought about this year's ads.
Some key takeaways from a recent event.
The first step to implementing marketing automation is to ensure your CRM is clean. Your CRM is your main source of truth about your customers – without that, you have nothing. This was Eric Lehnen’s first pieces of advice during the AMA Minnesota event “The Future of Marketing: Automation” on January 24. Eric is a certified marketing automation and CRM consultant and Marketing Lead at Redpath Co