Create a 2018 Content Marketing Playbook

Date and Time:

Monday, Jan 29, 2018
5:30PM - 7:00PM


Rojo Mexican Grill
The Shops at West End, 1602 West End Blvd, Minneapolis, MN 55416
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By the end of 2019, content marketing is expected to be a $300 billion industry. A Gartner researcher even predicted that the practice will eventually become so ingrained in every marketing tactic, it will lose its meaning altogether, both overtaking and becoming marketing. Still, it remains a sticky concept for a lot of businesses. Wide adoption doesn’t always translate to wide success and we frequently see companies who don’t treat content marketing as a core business function often end up with underwhelming results.

On January 29th, Scott Severson, President of Brandpoint, a content marketing and distribution agency, will give us a manual for content marketing success. He’ll break down the practice into six core components, lay out a foundational, systematic approach to content marketing and help you identify any gaps and opportunities within your own companies.

Here are 3 key takeaways to building a content marketing program:

  1. The six core elements of a content marketing program, including the core team, tools, audience, strategy, tactics and data
  2. How to prioritize these elements based on resources
  3. How to operationalize content creation and measurement

NEW OPTION FOR MEMBERS:  Members, invite a non-member friend or colleague to attend the event for only $10. When registering, you must use promo code: InviteAGuest and provide your AMA member number.


Time Activity
5:30PM - 6:00PM Registration and Networking
6:00PM - 7:00PM Presentation
7:00PM - 7:30PM Networking


Free parking is available in the ramps.


Ticket Type Price BONUS for Members
Member FREE  Invite a Non-Member friend for $10. Promo code: InviteAGuest
Non-Member $25
Student Member FREE Invite a Non-Member friend for $10. Promo code: InviteAGuest
Student Non-Member $25

Cancellation Policy

All cancelled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:



Scott Severson


Scott Severson is the president of Brandpoint, a leading content marketing agency, and has worked in digital marketing for more than 15 years. He has a wealth of experience in consumer marketing…

View Scott Severson's Full Bio