Create a 2018 Content Marketing Playbook
Date and Time:
Monday, Jan 29, 2018
5:30PM - 7:00PM
Location:
Rojo Mexican Grill
The Shops at West End, 1602 West End Blvd, Minneapolis, MN 55416
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By the end of 2019, content marketing is expected to be a $300 billion industry. A Gartner researcher even predicted that the practice will eventually become so ingrained in every marketing tactic, it will lose its meaning altogether, both overtaking and becoming marketing. Still, it remains a sticky concept for a lot of businesses. Wide adoption doesn’t always translate to wide success and we frequently see companies who don’t treat content marketing as a core business function often end up with underwhelming results.
On January 29th, Scott Severson, President of Brandpoint, a content marketing and distribution agency, will give us a manual for content marketing success. He’ll break down the practice into six core components, lay out a foundational, systematic approach to content marketing and help you identify any gaps and opportunities within your own companies.
Here are 3 key takeaways to building a content marketing program:
- The six core elements of a content marketing program, including the core team, tools, audience, strategy, tactics and data
- How to prioritize these elements based on resources
- How to operationalize content creation and measurement
NEW OPTION FOR MEMBERS: Members, invite a non-member friend or colleague to attend the event for only $10. When registering, you must use promo code: InviteAGuest and provide your AMA member number.
Agenda
Time | Activity |
5:30PM - 6:00PM | Registration and Networking |
6:00PM - 7:00PM | Presentation |
7:00PM - 7:30PM | Networking |
Parking
Free parking is available in the ramps.
Cost
Ticket Type | Price | BONUS for Members |
Member | FREE | Invite a Non-Member friend for $10. Promo code: InviteAGuest |
Non-Member | $25 | |
Student Member | FREE | Invite a Non-Member friend for $10. Promo code: InviteAGuest |
Student Non-Member | $25 |
Cancellation Policy
All cancelled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact: office@amaminnesota.org.
EVENT IS SOLD OUT!