Lean and Mean: Doing More with Less

In this panel discussion, experts will discuss topics to help companies become more flexible, innovative and smart about both strategies and tactical execution of marketing plans during the COVID-19 story, and help you rethink what your marketing team could look like in the future. We’ll tackle the myth of hiring a “marketing unicorn,” disrupting traditional thinking about marketing teams and how redistributing resources to create a marketing dream team is possible.

Hear from local marketing experts who have spent time working “in” and “for” small and mid-sized companies. Panelists will share disruptive and innovative ways to find top marketing talent to help you weather the COVID storm - and rethink your long-term staffing strategy. We’ll tackle a variety of questions, including yours.

Key Takeaways:

1. How to appropriately address trends for remote work
2. Pandemic’s overall impact on marketing
3. New/different ways to get top talent                                                                                        

Investment:

Event Sponsored by: