Matt Sargent

Senior Vice President @ Magid

Matt leads Magid's Retail consulting practice. Matt and the Magid Retail team are focused on supporting the profit and revenue goals of retailers, resellers, and distributors through Magid’s customer insights. With over 20 years of experience in delivering market research solutions to retailers and B2B focused distributors, Matt has focused his efforts on applying customer insights to real-world business opportunities.

Prior to joining Magid, Matt worked for the NPD Group focused on delivering insights to tier one retailers in the consumer electronic, office supplies and general merchandise space. Matt received a B.S. in psychology from Santa Clara University with an emphasis in economic theory.

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Special Interest Group

Make Your Current or Future Job Search Work for You

Jan 31, 2017 @ 5:45PM - 8:30PM

Hear from HR professionals and learn how you can stand out in the job market!

Converting Strangers into Customers in the Mobile Revolution

Aug 25, 2015 @ 5:30PM - 7:30PM

As smartphones and tablets become more integrated in our daily lives, it continues to become increasingly important that businesses meet the needs of mobile users. Join Plaudit Design to learn why mobile traffic is so important to both B2C and B2B businesses alike and what makes mobile users so unique. In this presentation, we will take a practical look at several key strategies for capturing more traffic from these mobile users, as well as better meeting the needs of these users to help convert them from strangers into customers.

Programming

Advice for more effective digital marketing

Jun 16, 2019

Marketers who have gathered insight to better understand their customers and improve the customer experience may find themselves a little stuck and asking “What now?” For Matt Dittbenner, the Marketing Director at Plaudit Design, this question is all too common. We asked Matt to share a little bit about what he shared at his recent AMA Minnesota presentation, “Aligning Digital Marketing with the C