How a Savvy Media Strategy Can Boost Your Branded Content

Date and Time:

Tuesday, Jul 21, 2015
5:30PM - 7:30PM


400 N 1st Ave Suite 700 Minneapolis, MN 55401
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Event Description

"Think like a journalist. Act like a publisher." This has become the new mantra for the modern marketer trying to master content strategy and development. If you're not doing it, you might not be thriving in today's social media connected brand world.
And, as any publisher knows, there are two sides to any publishing strategy: You have to make great content, and you have to have a smart, targeted distribution plan to get that content into people’s hands. One without the other is wasted effort.
Join Tricia Cornell, Exponent PR Senior Content Developer, and Nicole Pomerleau, Media Director at Colle+McVoy, as they show how combining smart, editorial-style content with a savvy, modern media strategy can help you meet your marketing and sales goals. 


5:30-6:00pmRegistration and Networking


Ticket Type Price
Member Free!
Non-Member $40
Student Member Free!
Student Non-Member $15

Cancellation Policy

All cancelled registrations received by the MNAMA office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:

Tricia Cornell

Senior Content Developer

As senior content developer at Exponent PR and Colle+McVoy, Trisha Cornell leads the brand publishing practice, working with clients to plan, develop and execute effective branded content. She has…

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Nicole Pomerleau

Media Director

As media director for Colle+McVoy, Nicole is responsible for all media planning and buying activities, as well as guiding expertise on new and emerging media strategies. Her passion for ideas and…

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