Aligning Digital Marketing with the Customer Journey

In today’s digital age, customers are in the driver’s seat and expect personalized experiences from brands. Although delivering exceptional digital experiences is critical for marketers to drive results, aligning marketing efforts to execute these experiences continues to remain a challenge.

Join industry expert Matt Dittbenner, Marketing Director at Plaudit Design, as he shares insights from his 20 years of marketing experience.

Key Takeaways:

• The basic foundational tools and techniques, including personas and journey mapping, to better understand the customer journey and digital touchpoints your customers use   
• Two simple tools that will enable you to gain a deeper understanding of customer needs across the buyer’s journey
• A best practice process marketers can use to begin mapping their marketing efforts to key stages within the customer journey

Register today and start enhancing your online marketing strategy by aligning your digital marketing with the customer experience.

Attendees will receive a complimentary drink along with appetizers. A cash bar will also be available. 

Investment:

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