Collegiate Case Competition
Registration Now Open
The competition will be held on Friday, April 10, 2026.
Get ready to compete, connect and stand out!
The AMA Mn Collegiate Case Competition helps students turn theory into practice while gaining real-world experience, showcasing their skills, and connecting with industry leaders and peers.
This annual competition gives undergraduate students the opportunity to turn classroom learning into real-world application by tackling a live marketing case, developing strategic recommendations, and presenting their work to industry professionals and peers.
Event Details
Date: Friday, April 10, 2026
Location: Carlson School of Management
1925 South 4th Street
Minneapolis, MN 55455
Who Can Participate
The competition is open to all undergraduate students who are interested in or studying marketing.
Due to limited capacity and the event schedule, each school is guaranteed one team on a first-come, first-served basis. If capacity allows after March 6, additional teams will be notified in the order they registered.
Important Dates
· Registration Open: Now – March 5th
· Additional teams notified (if space allows): On or before March 6
· Case & instructions released: March 13 (four weeks prior to the competition)
Why Participate
Students gain hands-on experience in:
· Competitive and market analysis
· Creative problem-solving and strategy development
· Team collaboration and professional presentation
· Networking with marketing professionals and peers
Past participants consistently describe the competition as a challenging, rewarding, and career-shaping experience.
Registration is now open. We can’t wait to see you there!
If you have questions, contact Karen Zellner, VP of Collegiate, at kzellner@smumn.edu.
Hear from some of our past participants!
“I am honored to have represented University of Wisconsin- Whitewater, along with these four other women, in the University of Minnesota- Twin Cities Case Competition. It was all of our first times competing in a case competition and we are thrilled to have been able to walk away with first place! Thank you to my amazing team for all our hard work! Also, thank you to University of Minnesota – Carlson School of Management for hosting and running an amazing competition!” – Ellie G.
“I had the opportunity, along with four other girls to participate in the University of Minnesota-Twin Cities Case Competition. It was an accomplishment to place 1st overall with this team, saying it was all of our first times! I am thankful to have gained leadership and learning opportunities through this.” – Jillian H.
“Wow! What an amazing weekend! So proud of my team placing 3rd at the Minnesota AMA Case Study Competition on Second Harvest Heartland. It was a fantastic learning experience. Big thanks to AMA Minnesota and the Carlson School of Management at the University of Minnesota for hosting” – Colby C.
“What an amazing weekend! So proud of my team placing 2nd at the Minnesota AMA Case Study Competition on Second Harvest Heartland. It was a amazing learning experience. Beyond thankful to AMA Minnesota and the Carlson School of Management at the University of Minnesota for hosting.” – Christian J.
