Pick Your Customers with Account-Based Marketing (Webinar)
Date and Time:
Location:
Virtual event. Login details will be sent upon registration.
Registration coming soon!
What if you focused your marketing efforts on only the accounts that are most likely to close and make you the most money? What if sales and marketing were truly aligned and going after the same revenue?
These are the promises of account-based marketing (ABM), though if you’ve ever researched ABM for your company, you’ve probably found it a maze of tools and terminology with very little explanation of how to succeed. In this session, Steve Robinson explains account-based marketing as a practice you can run with the software you already have, and with a simple, repeatable methodology. He’ll share the structure he’s used with repeated success across a variety of industries and the keys to a successful program. Whether you’re B2B or B2B2C, this program will finally give you clarity on what ABM is, if it’s applicable to your organization, and how to implement it.
Investment:
- Member/students: $0
- Non-member: $5
We hope to see you there!
Event hosted in partnership with AMA Iowa
