MN AMA Quarterly Newsletter – Spring 2025

AMA Minnesota Mission: Connect. Learn. Grow.

To educate our members about the American Marketing Association (AMA), especially the benefits of belonging to the Minnesota Chapter, by creating indispensable opportunities to get involved in our marketing community. We will achieve this by supporting the most critical member benefits and adding indisputable value to membership by producing must-attend programs, activities, and events.

AMA Minnesota Vision

To be a vibrant, engaging community of marketers committed to supporting and expanding the marketing profession in Minnesota.  AMA Minnesota will deliver on this promise through communication, education, and collaboration programs focused on membership value, professional development, and serving as a nexus for the Minnesota marketing community.

Announcements

We Want to Hear from You!

Your feedback helps shape the future of AMA Minnesota! Please take 5–10 minutes to complete our Annual Feedback Survey and share your thoughts on what’s working, what could be better, and what you’d love to see in the coming year. Your input is invaluable in helping us improve our events, programs, and overall member experience.

Take the survey here: MN AMA Member Survey 2025

Thank you for being a vital part of our AMA community!

A Note from our President

Rod Hagedorn, President, MN AMA
Senior Partner & General Manager at BPI Consortium LLC

Spring is in the air here in Minnesota! We can all feel it, and Mother Nature has been reminding us with occasional stretches of unseasonably mild days throughout the winter months. The days are getting longer and seemingly brighter! The same is true for the Minnesota chapter of the American Marketing Association. Momentum is building as we re-establish old connections while making new ones. Events like our recent Ad Bowl at Colle McVoy in downtown Minneapolis continue to draw near-record numbers of members and non-members alike from across the Twin Cities and beyond. So come join the fun! As mentioned in our last newsletter, our mission is simple: Connect. Learn. Grow. And we all know how vital it is in today’s professional world to connect. I like to say that it’s not just about who you know—it’s about who knows you! You never know who you might meet that could positively change the entire direction of your life and career, just by getting out and mingling. Watch your inbox for upcoming events, both in-person and virtual, including our vibrant Collegiate Case Competition at the Carlson School of Management on April 11 and our ever-popular AMA Café. With spring and summer just around the corner and the days getting brighter, now is the perfect time to get involved. See you soon!

Upcoming Events 

APRIL: Collegiate Lunch & Learn

Date and Time: April 11th, 11:30am-1:30pm

Location: Carlson School of Management – Hanson Hall, 1925 South 4th Street, Minneapolis, MN 55455

Investment: Member: $20 | Non-member: $25

Topic: MBA to Marketing Executive: Career Insights from Carlson Alumni

Speaker: Connor Duffy, Manager of Client Experience at Celarity | Aaron Komo, Director of Growth at The Social Lights

Learn more and register here!

MAY: MN AMA Café

120021Date and Time: May 15th, 8:00-9:00am

Location: Virtual event. Login details will be sent upon registration.

Investment: Member/non-member: $0

Learn more and register here!

Keep an eye out to learn more information about a volunteer event and get-together in June! More info to come soon! 

AMA Collegiate Corner

We interrupt this newsletter for a quick college update….

Seriously, stop studying for a minute!

For a limited time, we’re offering complimentary AMA memberships for students.  How do I get in on this deal?  

1. Click to send a message to our team to get your code.
2. Complete member sign-up for ‘Students and Collegiate Chapters’, don’t forget your code from step 1.
3. Choose Minnesota as your local chapter.
4. There is no step 4, you’re ready to be part of something awesome! 

AMA National Conferences, Events & Training

As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. Below is our recommendation for the quarter.  

Digital Marketing Bootcamp

April 23-24, 2025

12:30-4:00 PM Central Time

Online | 2 Days | Intermediate

Non-Member: $599.00

Member: $449.00

Key Takeaways: 

• Understand the principles of content marketing and how to align it with long-term business goals.
• Build a content marketing mission statement to guide strategic efforts.
• Learn to apply a full-funnel AI framework for efficient content creation, promotion, and measurement. We are sharing our best prompts.
• Grasp SEO fundamentals, including keyphrase research and optimizing content for rankings.
• Use GA4 to measure and improve campaign performance and ROI.
• Discover the most impactful website changes for visitor engagement and lead generation

For a full list of the industry and academic leaders, speakers, and training instructors you will encounter in the AMA community, check out our national events page here. 

New Members

Welcome to our new members! 

Volunteer Opportunities

We’re looking for passionate volunteers to join our team, including our Programming, Marketing and Communications (MarComm), and Collegiate committees. This is a fantastic opportunity to contribute to our mission, develop new skills, and expand your network. For more information, email us at membership@amaminnesota.org. Learn more about volunteering with the MN AMA here!

Volunteer Spotlights 

Congratulations to our amazing volunteers selected for our Volunteer Spotlight recognition.  You can check out the full list of spotlights online on the MN AMA blog page.  

Dusti Shaffer – March & April 

Diana Osberg – May & June 

Blog Spotlight

Check out our most recent blog, “AMA Presents: An Event Reflection – Ad Bowl 2025 🏈” 

Every year, we pull together industry leaders from the local community to participate in a panel discussion and group reflection on the advertisements from this year’s Super Bowl game.  This year, we had the pleasure of bringing together five incredible individuals who provided the knowledge and expertise of over 95 years of cumulative experience!

Read the full article on the MN AMA blog page here. 

AMA Minnesota Career Center: Connecting Talent with Opportunity

Check out our AMA Career Planning Portal; your one-stop career resource center to prepare you for your next opportunity.  There are a variety of services available including resume and cover letter reviews, interview prep and rehearsal, personal branding classes, and career coaching.  

Thank You to our Generous Sponsors!

We are deeply grateful for the generous support of our sponsors. Your partnership enables us to achieve our mission and make a lasting impact. Thank you for making a difference! 

Partner with AMA Minnesota as a sponsor and engage with over 400 marketing professionals statewide. Our sponsors are integral to our success, helping shape event programming, hosting key events, and providing valuable resources that strengthen our community and grow membership. Discover our sponsorship packages today and make a meaningful impact!

Looking to provide feedback on the newsletter?  Share your thoughts here!