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How to Ask Your Company to Invest in Your AMA Membership

September 19, 2019 3:00PM

How to Ask Your Company to Invest in Your AMA Membership  

What steps are you looking to take in the last quarter of 2019 and in 2020 to move your career forward?

It’s not just you thinking about your future. Your bosses and managers are also wondering how you’re planning to move forward next year. They’re interested in your goals, how you'll achieve them and are likely hoping to see some initiative on your part.

With the $85 membership discount during Marketing Week, 9/30-10/4, now is the perfect time to renew or join the AMA community. 

The AMA is one of the largest marketing association in the world and offers numerous options for marketing professionals like us to boost our careers. By becoming a member you gain access to:

  • A vast body of marketing knowledge
  • Exposure to leading edge thinking
  • The latest tools and tactics
  • Continual program of ongoing events and training tailored to make you a better marketer

Not only will you be learning from some of the sharpest minds in the industry, as an AMA member you’ll also enjoy a discount on your tickets.      

AMA provides an option wherein companies can support their employees with a membership to the AMA. If your employer is seriously interested in their employees becoming competitive in the marketing industry, AMA membership is a great investment

But asking for support from a your company can be hard. So we here at the AMA we have compiled a letter (with text options) to help start the conversation with your boss. Good luck!

Dear _____ (Sir/Ma’am/Ted/),

As we look toward the end of the _____ (year/quarter), I know we’re all thinking about how we can improve our _____ (competitive advantage/customer engagement/digital marketing strategy) in 2019. I would like to propose one option for training up employees: AMA membership.

The American Marketing Association was founded in 1937 and it, along with its Minnesota chapter, has remained focused on developing the careers of marketing professionals in practical, tangible ways through networking and industry-leading education.

The perks of an AMA membership - Minnesota Chapter for our company’s employees would include:

  • Consistent marketing education for employees, including those on the subject of  _______ (marketing strategy/digital marketing/analytics/B2B marketing).
  • The ability to attend exclusive conferences discussing the future of marketing 
  • Leadership development tools
  • Opportunities for networking with other prominent _______ (Minnesota businesses/industry leaders)

For a limited time memberships are $85 off during Marketing Week, 9/30 – 10/4, for individual and group memberships. This would allow for great team-building for everyone working in ____ (marketing/insights/strategy/).

Let me know what you think of this idea to set us up for success in 2020. I would be happy to discuss further details with ____ (you/human resources/accounting) if you prefer.

—(Your Name)