Meet AMA MN's Newest Sponsor: CRASH+SUES
AMA MN is excited to announce the addition of CRASH+SUES as one of our newest sponsors and hosts at our upcoming event on 8/15.
AMA MN is excited to announce the addition of CRASH+SUES as one of our newest sponsors and hosts at our upcoming event on 8/15.
It is a special honor and a privilege to begin my term as president of American Marketing Association, Minnesota Chapter for the upcoming year.
Marketers who have gathered insight to better understand their customers and improve the customer experience may find themselves a little stuck and asking “What now?” For Matt Dittbenner, the Marketing Director at Plaudit Design, this question is all too common. We asked Matt to share a little bit about what he shared at his recent AMA Minnesota presentation, “Aligning Digital Marketing with the C
AMA MN Wins Leadership Excellence Award at AMA’s 2019 Leadership Summit!
Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit
The 2018 AMA Minnesota Volunteer of the Year award goes to Rebecca Carlson! She has been a member for 23 years. As a volunteer on the programming committee, Rebecca is instrumental in bringing together local marketing experts and businesses to plan numerous events for the AMA MN marketing community.
While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.
Stan Phelps lead a workshop on how to turn your organization's perceived weaknesses into strengths.
Meet Daniel Woolley, AMA MN member, and Programming Committee volunteer. Thank you to Daniel, and all our volunteers. Everything the AMA MN offers wouldn't be possible without the amazing work of our volunteers.
With the most useful, current and rigorous content, the AMA is the essential resource and community for marketing. It’s where ideas are shared and the shape of marketing’s future takes form. Expand your knowledge and build your marketing skill set.