Blog Posts


Event recap: Don’t Leave Your Consumer Mindset Behind When Creating B2B Healthcare Content

Jul 01, 2017

Takeaways from Andy Jacobson, director, strategic communications for HealthFitness.

2016-2017 Year in Review

Jun 27, 2017

AMA Minnesota President, Tony Rivera, shares highlights from a successful year.

2nd Annual Marketing Leadership Panel: Finding Your Brand's Purpose

Apr 24, 2017

High-level executives defined brand purpose and how it's brought to life within their organizations.

2016 – 2017 Collegiate Fall Grant Recipients

Apr 02, 2017

AMA Minnesota awarded grants to three collegiate chapters to use for an initiative of their choice. Learn what they plan to achieve with the grants.

Cargill’s Customer Engagement Measurement Approach

Mar 11, 2017

If you missed Cargill's March 7th presentation on a successful customer experience program, this recap highlights the event.

Event Recap: 5th Annual Ad Bowl

Feb 09, 2017

Didn't catch the #MNadbowl? Here's what our panelists thought about this year's ads.

Make Your Current or Future Job Search Work for You

Feb 04, 2017

Some key takeaways from a recent event.

Event Recap: Marketing Automation

Jan 31, 2017

The first step to implementing marketing automation is to ensure your CRM is clean. Your CRM is your main source of truth about your customers – without that, you have nothing. This was Eric Lehnen’s first pieces of advice during the AMA Minnesota event “The Future of Marketing: Automation” on January 24. Eric is a certified marketing automation and CRM consultant and Marketing Lead at Redpath Co

5 Questions with Eric Lehnen

Jan 23, 2017

Eric Lehnen is a certified marketing automation and CRM consultant at Redpath Consulting Group. Eric will be speaking at AMA Minnesota’s event, The Future of Marketing: Automation, on January 24.  He answered 5 of our questions about marketing automation.

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