Meet AMA MN's New Board! July 1st officially marked the start of our 2019-2020 fiscal year and we have some great new additions to your AMA MN Board of Directors. (https://www.amaminnesota.org/about/board-of-directors.html) This includes President Andrea Asleson (https://www.amaminnesota.org/bios/andrea-asleson.html) , and President Elect Paula Wright (https://www.amaminnesota.org/bios/paula-wr
AMA MN is excited to announce the addition of CRASH+SUES as one of our newest sponsors and hosts at our upcoming event on 8/15.
It is a special honor and a privilege to begin my term as president of American Marketing Association, Minnesota Chapter for the upcoming year.
Cheryl Powers Market Researcher, The Research Edge Tell us about yourself - your professional background, experience and area of expertise. I have over 30 years of experience in Market Research.I started The Research Edge ® LLC in 1995 and focused it on service industries, healthcare and B2B companies. Before starting the firm, I provided market research and information services at Blue Cross
Marketers who have gathered insight to better understand their customers and improve the customer experience may find themselves a little stuck and asking “What now?” For Matt Dittbenner, the Marketing Director at Plaudit Design, this question is all too common. We asked Matt to share a little bit about what he shared at his recent AMA Minnesota presentation, “Aligning Digital Marketing with the C
AMA MN Wins Leadership Excellence Award at AMA’s 2019 Leadership Summit!
Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit
The 2018 AMA Minnesota Volunteer of the Year award goes to Rebecca Carlson! She has been a member for 23 years. As a volunteer on the programming committee, Rebecca is instrumental in bringing together local marketing experts and businesses to plan numerous events for the AMA MN marketing community.
While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.
With the most useful, current and rigorous content, the AMA is the essential resource and community for marketing. It’s where ideas are shared and the shape of marketing’s future takes form. Expand your knowledge and build your marketing skill set.
