Whitney Heber President, AMA MN Board of Directors Tell us about yourself - your professional background, experience and area of expertise. In my day job I manage the desserts portfolio for Schwan’s Consumer Brands. In this role I manage the day to day business of our two dessert brands – Edwards® and Mrs. Smiths®, as well as core business strategy and growth, campaign planning, and agency r
Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit
The 2018 AMA Minnesota Volunteer of the Year award goes to Rebecca Carlson! She has been a member for 23 years. As a volunteer on the programming committee, Rebecca is instrumental in bringing together local marketing experts and businesses to plan numerous events for the AMA MN marketing community.
While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.
Stan Phelps lead a workshop on how to turn your organization's perceived weaknesses into strengths.
Meet Daniel Woolley, AMA MN member, and Programming Committee volunteer. Thank you to Daniel, and all our volunteers. Everything the AMA MN offers wouldn't be possible without the amazing work of our volunteers.
When you join between April 2 and April 21, you'll have the chance to win attendance to one University of Minnesota Carlson Executive Education Spring Course.
Everything that AMA Minnesota offers would not be possible without the amazing work of our volunteers. Often their work is done behind the scenes. To thank our volunteers and bring their efforts to light, we regularly showcase them in a Volunteer Spotlight. Kendra Minser AMA MN Membership Committee Volunteer Kendra is a new member who quickly became a volunteer for AMA MN. Here's what she had t
Darrick Niccum shared how TSI has been working to transform their product-specific lead generation website into a valuable resource focusing on the buyer’s journey.
With the most useful, current and rigorous content, the AMA is the essential resource and community for marketing. It’s where ideas are shared and the shape of marketing’s future takes form. Expand your knowledge and build your marketing skill set.
