Blog Posts

Programming

Advice for more effective digital marketing

Jun 16, 2019

Marketers who have gathered insight to better understand their customers and improve the customer experience may find themselves a little stuck and asking “What now?” For Matt Dittbenner, the Marketing Director at Plaudit Design, this question is all too common. We asked Matt to share a little bit about what he shared at his recent AMA Minnesota presentation, “Aligning Digital Marketing with the C

Member Spotlight: Cheryl Powers

May 22, 2019

Cheryl Powers Market Researcher, The Research Edge   Tell us about yourself - your professional background, experience and area of expertise. I have over 30 years of experience in Market Research.I started The Research Edge ® LLC in 1995 and focused it on service industries, healthcare and B2B companies. Before starting the firm, I provided market research and information services at Blue Cross

AMA MN Wins Leadership Excellence Award!

May 22, 2019

AMA MN Wins Leadership Excellence Award at AMA’s 2019 Leadership Summit!

Programming

Speaker's Blog: Building Maturity in CX Transformation

Nov 01, 2018

Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit

Volunteer of the Year: Rebecca Carlson

Oct 02, 2018

The 2018 AMA Minnesota Volunteer of the Year award goes to Rebecca Carlson! She has been a member for 23 years. As a volunteer on the programming committee, Rebecca is instrumental in bringing together local marketing experts and businesses to plan numerous events for the AMA MN marketing community.

Programming

The New 4 Ps of Marketing - Attend our September 17th event

Jul 25, 2018

While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.

Programming

Event Recap: Customer Experience Design

Jun 21, 2018

Stan Phelps lead a workshop on how to turn your organization's perceived weaknesses into strengths.

Networking

Volunteer Spotlight: Daniel Woolley

Jun 13, 2018

Meet Daniel Woolley, AMA MN member, and Programming Committee volunteer. Thank you to Daniel, and all our volunteers. Everything the AMA MN offers wouldn't be possible without the amazing work of our volunteers.

Become A Member Today!

Apr 02, 2018

When you join between April 2 and April 21, you'll have the chance to win attendance to one University of Minnesota Carlson Executive Education Spring Course.

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