Lia Khayami Quinones
Lia finds peace and conviction in chaos. To her, stagnate water pollutes—and creativity is the gravitational force for flow and evolution. She’s a proud Iranian with a global lens shaped through time working in Germany, Amsterdam and New York.
So you won’t be surprised to know that her inkwells for inspiration are vast: post-apocalyptic comic books, artsy horror flicks, listening to vinyl records, knitting and playing games with her cats. She’s even produced a Wu Tang For The Children ABCs book.
Lia strives to make brands feel really freaking cool to someone’s ear. As VP Group Creative Director—she burrows into the details of tone, typography, film craft and more to make it happen. Brand leaders from Target, Panera, Coca-Cola, IKEA, Ubisoft, American Express and Spotify have relied on her creative conviction and how she takes the time to counsel brands on better approaches to vetting concepts and opportunities for category disruption.
Technologies will cycle through, but the core of what makes a good idea remains unchanged. It’s the clarity and vision of Lia’s creative process that’s netted her Cannes Lions, Webbys, Clios, D&AD, One Show and other industry honors.
