Greg Alexander
Greg Alexander is the President and Founder of Fab Four Labs Marketing, a Minneapolis-based marketing and media strategy firm that partners with brands to design smarter, more effective advertising campaigns. Through Fab Four Labs, Greg works with organizations ranging from regional businesses to national brands to develop integrated marketing strategies that combine media, influencer partnerships, sponsorships, and creative storytelling to drive measurable growth.
Prior to launching Fab Four Labs, Greg spent 18 years with iHeartMedia, most recently serving as Market President in Minneapolis. In that role, he led one of the company’s largest markets, building strong relationships with corporate partners and designing strategic marketing campaigns for both local and national advertisers. Greg became known for developing customized, ground-up campaigns aligned to each client’s business objectives and for helping brands maximize the impact of their marketing investments.
Today, Greg brings that experience to Fab Four Labs, where the company operates as a marketing “lab” — testing, refining, and optimizing ideas that help brands connect with audiences in meaningful ways.
Greg is also deeply committed to community involvement. He has served on several nonprofit and civic boards, including the Minnesota Brain Injury Alliance, University of Minnesota Masonic Children’s Hospital, the Minnesota Broadcasters Association, the Chad Greenway Foundation, and the Minnesota Sports and Events Champions Council. He currently serves on the 3M Open Tournament and M Health Fairview Philanthropic Boards.
Greg remains passionate about contributing to the region’s growth and success, both through his work with businesses and through his continued civic engagement.
