Emily Carriveau
Emily Carriveau is a seasoned professional and the authentic voice behind Small Town Me, a lifestyle brand where humor meets heart. With over a decade of experience in influencer marketing, Emily specializes in full-funnel planning and high-impact brand partnerships that bridge the gap between corporate strategy and community connection.
At her core, Emily is a creator driven by a lifelong passion for crafting, followed closely by her love for home design, fashion, and family life. This relatable blend of interests has allowed her to build a dedicated community of over 1.2 million followers with an industry-leading 10.1% engagement rate. Her content reaches 4.5 million people weekly, making her a sought-after partner for iconic national and regional brands.
She has successfully executed campaigns for JCPenney, Cricut, INSTAX, Pilot Pens, and Post-it, as well as beloved Midwest staples like Caribou Coffee, Hy-Vee, Kwik Trip, and Wiley Wallaby. Her portfolio also includes strategic retail collaborations, including Walmart x Revlon and Target x Gimmie Beauty.
A prominent figure in the Twin Cities media landscape, Emily has been a guest on The Jason Show and FOX 9 Good Day appearance in MSP Magazine this summer. A Minnesota native, her work ranges from health-forward partnerships with brands like JSHealth, Nello, Gruns, and Gorgie to her visionary Small Town Me: Cruise Edition scheduled for 2026. Whether she’s speaking at marketing events or sharing an honest look at her own home renovation, Emily remains committed to “perfectly imperfect” storytelling that resonates deeply with modern audiences.
