Andrew Miller

VP Group Earned Creative + Media Relations Director @ Exponent

The crux of Andrew Miller’s role comes down to one question: If brands couldn’t create commercials, how would they generate awareness?

As VP Group Earned Creative + Media Relations Director, Andrew likens his role to being a chef and waiter—he prepares amazing food (AKA culture-quaking ideas) and makes sure dishes get served (AKA seen and buzzed about).

Not one to overanalyze, Andrew’s approach blends urgency with pragmatism. He’s a voracious consumer of news, a habit he picked up while eating cereal at seven years of age. In fact, his obsession with news runs so deep that if he were jettisoned to another planet, his first priority would be to figure out how to keep up with news from home. Yes—water, food and oxygen are all secondary concerns.

Andrew’s been behind unmissable moments for the likes of Skittles, MolsonCoors, Mentos Gum, Papa Johns, General Mills, Champ Sports, Terminix and the Coca-Cola company. Other recent exploits include:

  • Creating the first AI-powered recliner with La-Z-Boy that allows users to generate cancellation excuses via SMS text simply by pulling the handle. Not only did people put their feet up to own one, website traffic doubled. Compelling 220,000+ people to sign La-Z-Boy’s pledge to ban reclining on airplanes in the name of comfort? That, too.
  • Getting people hooked on chicken feed with Perdue to make the brand’s no-antibiotics stance deliciously clear.
  • Tapping the former VP of Footwear at Yeezy to design the ultimate lawnmower shoes with Cub Cadet as the muse.

To Andrew, what we call the Great Wide Open is permission to operate with intellectual curiosity and eagerness in ever-changing cultural contexts. You never have to do things the way they’ve been done before.

Related Articles and Events

Programming

Ad Bowl

Mon, Feb 10, 2025-

We all know the Super Bowl ads are about as popular as the big game itself. Join Colle McVoy and AMA Minnesota for a night of fun, food, drinks and networking as we discuss this year's Super Bowl ads.