Allison O’Keefe
Allison O’Keefe is a Senior Influencer Marketing leader at Best Buy, with more than 15 years of experience building and scaling best-in-class influencer and social programs across retail, technology, and lifestyle brands. With a background spanning both agency and in-house roles, Allison has pioneered influencer strategies that drive cultural relevance, authentic storytelling, and measurable business impact. In her current role, Allison leads Best Buy’s enterprise influencer marketing efforts, overseeing national and seasonal programs, and managing strategic partnerships across key vendor brands. Her team also leads Best Buy’s affiliate creator programs, connecting performance-driven content with commerce outcomes. Known for developing scalable influencer frameworks and long-term creator partnerships, Allison brings deep expertise in end-to-end campaign execution, cross-functional collaboration, and measurement strategies to link influencer marketing to broader brand and revenue goals. She is passionate about leveraging data, authentic storytelling, and emerging platforms to evolve influencer marketing capabilities and position brands at the forefront of consumer and cultural trends.
