Something Is Happening, But You Don’t Know What It Is: How Authentic, High-Craft Brands are Disrupting Brands and Creating a New Marketing Paradigm.

Sep 15, 2015 @ 5:30PM - 7:30PM

Are “craft,” “authenticity” and “artisanal” merely the latest marketing buzzwords, concepts that can be slapped on a brand to plus-up its image? Or are they markers of a much bigger, more enduring social and economic shift driven by new consumer attitudes that are permanently empowered by technology and social media?

Converting Strangers into Customers in the Mobile Revolution

Aug 25, 2015 @ 5:30PM - 7:30PM

As smartphones and tablets become more integrated in our daily lives, it continues to become increasingly important that businesses meet the needs of mobile users. Join Plaudit Design to learn why mobile traffic is so important to both B2C and B2B businesses alike and what makes mobile users so unique. In this presentation, we will take a practical look at several key strategies for capturing more traffic from these mobile users, as well as better meeting the needs of these users to help convert them from strangers into customers.

Winning the Name Game – What’s the Story Behind a Great Name?

Aug 11, 2015 @ 7:30AM - 9:30AM

Event Description A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations.   Join keynote speaker Mollie Young, Founding Principal of Nametag International - a global naming and brand strategy firm, and Casey Carlson, Vice President of Market

How a Savvy Media Strategy Can Boost Your Branded Content

Jul 21, 2015 @ 5:30PM - 7:30PM

Join Tricia Cornell, Exponent PR Senior Content Developer, and Nicole Pomerleau, Media Director at Colle+McVoy, as they show how combining smart, editorial-style content with a savvy, modern media strategy can help you meet your marketing and sales goals.

Everywhere-all-the-time Retail

Jun 23, 2015 @ 5:30PM - 7:30PM

Retail lives everywhere now. While the customer’s desires are still the focus, retailers need to anticipate those wishes and meet them in the moment, contextually and responsively. The experience should be personalized to both the brand and customer, connecting them at every touch point. Retail is no longer a destination, but rather a feature in the consumers’ minds.

How Market Research Guided the Launch and Activation of the New Cargill Brand

May 19, 2015 @ 7:30AM - 9:00AM

Updating a large and global brand like Cargill's is never taken lightly. Cargill’s corporate brand has to appeal to an incredibly diverse group of stakeholders around the world. From farmers in Brazil, to traders in Geneva, to government officials in Beijing the brand needs to be relevant and credible. Market research played an integral role both in the development and the rollout of the new Cargill brand. This talk will focus how the research was conducted and highlight the creative executions built from the research findings.