Blog

Show Your Horns – Business of Professional Sports

Dec 15, 2013

How can companies compete with the experiences that digital now provides inside of your own home? You can sit in Minneapolis traffic for an hour, pay $20 for parking, and sit in the nosebleed seats next to the guy about to spill his drink on you. Or, with today’s technology, you can watch the game while checking your fantasy draft and tweeting about that fumble while lounging on your couch.

MN AMA Digital Series Event Recap

Dec 05, 2013

Twin Cities marketers gathered at Figlios on November 19th to hear seasoned professionals talk about brand building through digitalcommunications at MNAMA’s Digital Series panel. In case you missed it, here’s a full recap of the event and the topics covered by the sixpanelists.

Crisis Communication to Survive the “What Ifs”

Oct 15, 2013

One element of a communications plan that is often overlooked is the all-important crisis communication plan – a document essential in guiding your firm should the media call you and put you in a reactive position for a variety of scenarios, ranging from layoffs to a disgruntled employee or a product failure. With a review of the following, you can take the initial steps in assembling the necessary roadmap to effectively communicate in a crisis.

How the F-150 Brand Stands the Test of Time

Oct 03, 2013

The Ford F-150 Pickup Truck, known for its bold design, fuel economy, power, towing capability and safety has been the best-selling truck in America for 36 consecutive years. As certified by Polk, the F-150 brand has the most trucks on the road with more than 250,000 miles, a true testament to its quality and longevity.

Member of the Month: Lisa France

Sep 09, 2013

Member of the Month is designed to show appreciation for and recognize MN AMA members for their membership. Member of the Month is also a great way for other members to get to know each other. Once a month a member will be chosen at random at the end of the month and receive a congratulations email at the beginning of their month asking them for an interview.

Member of the Month: Jon Strobel

Jun 22, 2013

Member of the Month is designed to show appreciation for and recognize MN AMA members for their membership. Member of the Month is also a great way for other members to get to know each other. Once a month a member will be chosen at random at the end of the month and receive a congratulations email at the beginning of their month asking them for an interview.