Something Is Happening, But You Don’t Know What It Is: How Authentic, High-Craft Brands are Disrupting Brands and Creating a New Marketing Paradigm.

Date and Time:

Tuesday, Sep 15, 2015
5:30PM - 7:30PM

Location:

Sisyphus Brewing
712 Ontario Ave W, Minneapolis, MN 55403
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Event Description

Are “craft,” “authenticity” and “artisanal” merely the latest marketing buzzwords, concepts that can be slapped on a brand to plus-up its image? Or are they markers of a much bigger, more enduring social and economic shift driven by new consumer attitudes that are permanently empowered by technology and social media?

Explore why and how some brands, both large and small, have embraced this apparent societal shift, and why some brands are too resistant, too entrenched or simply too confused to respond appropriately. This exciting presentation and discussion will be guided by David Whitman, Managing Director and Partner, Cultivator/Minneapolis; and Chris Beatty, Creative Director and Partner, Cultivator/Denver.

Cultivator is a design, brand storytelling, concept and advertising agency that has focused on craft branding since its inception 15 years ago. The firms clients include New Belgium brewing; Chipotle Mexican Grills; Vail/Beaver Creek resorts; Sun Valley resort; Hope Foods; and the Bob Marley Family line of beverages.

Agenda

TimeActivity
5:30-6:00pmRegistration and Networking
6:00-7:00pmPresentation
7:00-7:30pmNetworking

Cost

Ticket Type Price
Member $20
Non-Member $40
Student Member $10
Student Non-Member $15

Cancellation Policy

All cancelled registrations received by the MNAMA office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact: office@amaminnesota.org.

Partner & Creative Director:

Chris Beatty

Partner & Creative Director

As a founding partner and Creative Director at Denver design and advertising agency Cultivator, Chris has worked with a host of Colorado brands including United Airlines, Vail resorts and ink! Coffee.…

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Managing Director:

David Whitman

Managing Director

After a short stint as a newspaper reporter, David jumped to the advertising side, eventually working as a copywriter and Creative Director at agencies in Minneapolis and Denver on accounts ranging from…

View David Whitman's Full Bio