Engaging your customers…even those darn Millennials.

Date and Time:

Tuesday, Mar 8, 2016
5:30PM - 8:00PM


420 North 5th Street, Suite 1000, Minneapolis, MN 55401
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Event Description

Come and hear from some of Minnesota’s greatest marketing minds while we tackle the issue of engagement. We live in a new reality where engagement is less about speaking marketing and more about speaking human… which can be harder than it sounds. This panel discussion will explore different viewpoints across a spectrum of consumer profiles and industries, and share advice on how to drive your business by creating experiences that engage consumers in a much deeper and more relevant way. 

Space is limited and this event will sell out. 


Whit Alexander, Senior Vice President, Personalization, Loyalty, and Strategy, Best Buy
Terry Clark, Chief Marketing Officer, UnitedHealth Group
Amy Halford, Director, Owned Media, General Mills
Steve LaCroix, Executive Vice President & CMO, Minnesota Vikings


Margaret Murphy, President, Olson

Event Sponsor

Olson Logo


Time Activity
5:30-6:00 pm Registration and Networking
6:00-7:30 pm Panel Discussion
7:30-8:00 pm Networking


This event is SOLD OUT. Walk-in registrations are NOT available for this event.

Ticket Type Price
Early Bird (register by February 26) $10
Regular Rate (February 27 or later) $15
Early Bird (register by February 26) $25
Regular Rate (February 27 or later) $35

Cancellation Policy

All cancelled registrations received by the MN AMA office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact: office@amaminnesota.org.


Margaret Murphy

President and COO

Named by the Minneapolis/St. Paul Business Journal as a “Woman to Watch” and a winner of “Top 40 Under Forty,” Margaret Murphy is President & COO of Olson, the Twin Cities’ largest integrated…

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Whit Alexander

Senior Vice President of Loyalty, Personalization & Strateg

Whit Alexander joined Best Buy Co., Inc. as the Senior Vice President of Loyalty, Personalization & Strategy in 2015.  He currently leads a diverse team that is responsible for personalization…

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Terry Clark

Chief Marketing Officer

Terry Clark oversees and coordinates UnitedHealthcare and Optum branding, marketing and advertising efforts on a functional basis enterprisewide. He also has direct responsibility for…

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Amy Halford

Director, Owned Media

Amy Halford is the Director of Owned Media at General Mills. She and her team are responsible for developing content, user experience, and digital and CRM strategies across the company’s food…

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Steve LaCroix

Executive Vice President & CMO

Entering his 15th season with the Vikings, Steve LaCroix manages significant efforts on the new stadium team.  LaCroix oversees all aspects of Vikings-generated revenues and leads the team’s radio and…

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