Power of Purpose

Date and Time:

Tuesday, Jun 25, 2024
5:30PM - 7:30PM


Capella Tower 225 South 6th St, Suite 3900, Minneapolis, MN 55402
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What does it take to rebrand a business? Catherine Higgins Whitside knows and will share the process, timeline, communications and KPIs to measure success when you implement values-based marketing. Join us for the conversation and stay for the appetizers and drinks at WeWork in downtown Minneapolis.

Speaker: Catherine Higgins  Whiteside, MBA, CDMP - Senior Vice President Marketing Communications at Sunrise Banks 

Catherine Higgins Whiteside is the Senior Vice President of Marketing and Communications at Sunrise Banks, based in St. Paul. She is responsible for creating and executing strategic marketing programs that build brand awareness and loyalty for Sunrise Banks and its mission to improve financial wellness for all. Catherine leads the creative, brand and performance marketing, internal/external communications, website and marketing analytics functions.

Prior to joining Sunrise Banks, Catherine served as Vice President, Marketing, for Radisson Hotels Americas. There, she built strategic marketing programs to drive consumer awareness, increase brand loyalty and deliver exceptional guest experiences for Radisson Hotel brands throughout the U.S., Canada, Latin America and the Caribbean.

Catherine’s additional leadership experience includes senior roles at Anchor Bank, Wells Fargo, and organizations in the nonprofit and health/wellness industries.

Catherine earned her MBA from the University of Minnesota’s Carlson School of Management and her B.A. in Communications and Spanish from the College of St. Benedict in St. Joseph, Minn. She lives in Minneapolis with her husband and daughter.

When not marketing, you can find Catherine digging in her garden, walking her dog around a Minneapolis lake, or enjoying the local arts scene.


  • 5:30pm  Welcome & Networking  
  • 6:00pm  Presentation
  • 7:00pm  Wrap-up & Networking


  • Member: $10
  • Non-member: $15

Sponsored by:

We Work

University of Minnesota