House Calls: Don’t Leave Your Consumer Mindset Behind When Creating B2B Healthcare Content

You’re so consumer, you don’t even know it. You think like one. You certainly buy like one. Now you need to start strategizing and executing like one.

Healthcare is dominating every aspect of our work and professional lives, especially as we collectively embrace the broader concept of well-being. Yet too often healthcare marketing is perceived as being comprised of dry, policy-oriented content or blink-and-you-miss-them cookie-cutter visuals. It doesn’t have to be this way.

Andy Jacobson, Director, Strategic Communications at HealthFitness, will share how he and his team follow a “consumer is king” mindset when developing a B2B content strategy, executing against it and determining the best means of sharing its elements.

Key Takeaways:

• Treat everyone like a consumer - and a client.   
• Use your blog as a media relations tool.    
• Look beyond numbers when sharing your results.

Agenda

Cost

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