Event: Implementing CX Through Using Best Practices and Maturity Model

Date and Time:

Monday, Nov 5, 2018
5:00PM - 7:30PM


Rojo West End
1602 West End Blvd, St. Louis Park, MN 55416
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Customer experience is the way brands are differentiating themselves in today’s marketplace. The discipline of customer experience management is the orchestration and alignment of brand experience activities, including:

  • Driving insights to action
  • Alignment of decision making and governance
  • Integrating measures and metrics
  • Creating a customer-committed mindset

Many organizations struggle to develop a comprehensive experience strategy that creates measurable business results. We will share real examples of how various companies, including locally based SageGlass, used a maturity model to build and implement a roadmap to create differentiation.

Walk away with an understanding of where your organization is on the model and a template for creating your customer experience strategy.

Member-only happy hour with speaker

AMA MN members are invited to join the speakers for an exclusive member-only happy hour before the event from 5:00-5:45 p.m. Spend more time with the speakers and fellow members to network, ask questions and dive deeper into the topic they will be presenting following the happy hour.


5:00-5:45 p.m. Member-only happy hour with speakers
5:45-6:00 p.m. Registration and networking
6:00-7:00 p.m. Program
7:00-7:30 p.m. Networking

Each attendee will get appetizers and a free drink ticket.


Ticket Type Price 
Member $10
Non-Member  $20

Cancellation Policy

All cancelled registrations received by the AMA Minnesota office 2 business days by 5 p.m. before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:

Diane Magers

Diane Magers has more than 20 years of building and growing customer and employee engagement. Diane's demonstrated leadership abilities help organizations design and execute strategies to drive…

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Ben London

Ben London is obsessed with helping organizations view their business from the customer perspective and current works as a customer experience advisor. He's spent the last five years developing and…

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Derek Malmquist

Derek previously served as Customer Experience Leader/Vice President of Marketing at SAGE Electrochromics. He joined SageGlass in 2011 as head of global marketing and served in that role for five…

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