House Calls: Don’t Leave Your Consumer Mindset Behind When Creating B2B Healthcare Content

Date and Time:

Tuesday, Jun 27, 2017
5:30PM - 7:30PM


Rojo Mexican Grill
The Shops at West End, 1602 West End Blvd, Minneapolis, MN 55416
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You’re so consumer, you don’t even know it. You think like one. You certainly buy like one. Now you need to start strategizing and executing like one.

Healthcare is dominating every aspect of our work and professional lives, especially as we collectively embrace the broader concept of well-being. Yet too often healthcare marketing is perceived as being comprised of dry, policy-oriented content or blink-and-you-miss-them cookie-cutter visuals. It doesn’t have to be this way.

Andy Jacobson, Director, Strategic Communications at HealthFitness, will share how he and his team follow a “consumer is king” mindset when developing a B2B content strategy, executing against it and determining the best means of sharing its elements.

Key Takeaways:

  • Treat everyone like a consumer - and a client.   
  • Use your blog as a media relations tool.    
  • Look beyond numbers when sharing your results.


Time Activity
5:30-6:00pm Registration and Networking
6:00-7:00pm Presentation
7:00-7:30pm Networking


Ticket Type Price
Member Free
Non-Member $20
Student Non-Member $10

Cancellation Policy

All cancelled registrations received by the MN AMA office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:


Andy Jacobson

Director, Strategic Communications

As director, strategic communications for HealthFitness, Andy sets strategy and direction for all external communications outreach, encompassing digital, PR and social media. An East Coaster by birth…

View Andy Jacobson's Full Bio