Using Value Propositions that Align with the Buyer’s Journey

Date and Time:

Tuesday, Feb 20, 2018
5:30PM - 7:30PM


3849 Gallagher Drive, Edina, Minnesota
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Learn how TSI has incorporated value proposition best practices, along with buyer’s journey principles, into the redesign of their website and in their multi-channel marketing plan. We will examine best practices and the challenges associated with transitioning from a product-specific marketing approach, to communicating value aligned with the buyer’s journey.

Here are 3 key takeaways:

  1. Best practices for and resources utilized during TSI’s web development process
  2. Challenges associated with marketing, sales, and product management during this process
  3. Case study of how one organization transitioned from a product-specific to value-driven market approach


Time Activity
5:30PM - 6:00PM Check-in, Networking & One Free Drink
6:00PM - 6:50PM Presentation
6:50PM - 7:00PM Q&A
7:00PM - 7:30PM Networking


Free parking in ramp.


Ticket Type Price
Member FREE
Student Member FREE
Non-Member $25
Studen Non-Member $25

Cancellation Policy

All cancelled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:


Darrick Niccum

VP of Marketing

Darrick has a BSME, MSME and an MBA from the University of Minnesota. He has been employed at TSI in various roles for over 27 years.  He has held roles in engineering, engineering and operations…

View Darrick Niccum's Full Bio