Winning the Name Game – What’s the Story Behind a Great Name?

Date and Time:

Tuesday, Aug 11, 2015
7:30AM - 9:30AM


University of St.Thomas
Minneapolis Campus Schulze Hall - Room 127 46 11th Street South, Minneapolis, MN 55403
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Event Description

A series of letters. A word. That’s all a name is. Choose the right one, though, and it can create magic. It can change behavior. It can be the difference between success and failure. It can live for generations.

Join keynote speaker Mollie Young, Founding Principal of Nametag International - a global naming and brand strategy firm, and Casey Carlson, Vice President of Marketing at SPIRE Credit Union, as they lead you through the story of how a successful name delivers business success.

It doesn’t matter if you are naming a toothpaste, a car, a financial services product or even a new company, creating a great name is imperative. Find out what the secret is to creating great names. Learn how to reach your key audiences thru naming, and make sure your brands are speaking the right language in this global world.

3 Key Takeaways
1. How a successful naming project delivers business success
2. How to address audiences from the inside out (Brand story: SPIRE Credit Union)
3. It’s a global world – are your brands speaking the right language?


7:30-8:00amRegistration and Networking


Ticket Type Price
Member $20
Non-Member $40
Student Member $10
Student Non-Member $15

Cancellation Policy

All cancelled registrations received by the MNAMA office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact:

Mollie Young

Principal & Co-Founder

Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been…

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Casey Carlson

Vice President of Marketing

Though he’s Montana-born and raised, Vice President of Marketing Casey Carlson is no cowboy when it comes to building and preserving the SPIRE Credit Union brand.  And he knows that brand like no…

View Casey Carlson's Full Bio