Programming

The New Normal: Changes in Consumer Buying and Marketing Messages

Date and Time:

Tuesday, Sep 29, 2020
5:30PM - 6:30PM

Location:

Zoom Meeting (Details will be sent after registration)
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Many people understand the pandemic through experiences of loss; the loss of a job, the death of a family member or the restrictions on personal freedoms. What is getting lost in all this is that society is changing, too. The role of religion, the government and even our neighbors are evolving.  In his presentation, Dan Reilly will take us though how the pandemic is changing not only ourselves, but our society and consumer behaviors. We’ll discuss what behaviors will stick and how marketers can adapt.

Key Takeaways:

1. Identify the specific pattern pandemics follow.

2. Examine how an extreme and unexpected situation is transforming both consumer behaviors and business practices.

3. Discuss how marketers can mold their message through each stage of the pandemic to reach consumers.

4. Discuss which buying behaviors may stick and which may shift to pre-pandemic behaviors

Investment:

Member $10
Guest $20
Student - Member $0
Student - Guest $5

Dan Reilly

Senior Vice President

Dan is Senior Vice President at SMS Research Advisors, the market research division of Padilla.  As lead of the division, Dan provides strategic counsel and research analysis – not pages of data…

View Dan Reilly's Full Bio