Putting Data into Context

Date and Time:

Thursday, Sep 26, 2019
5:30PM - 7:45PM


Holman's Table - The Earhart Room
644 Bayfield St, St. Paul, MN 55107
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Research shows 65% of people are visual learners and only 17% are data literate.

Visuals are an effective way to communicate complex data, ideas and systems in a format that motivates understanding and drives engagement. 

Join Arlene Birt, Founder of information design firm Background Stories, as she shares her expertise in applying visual narratives to data that drive engagement. 

Learn about infodesign principles and methods to visually present data as Arlene shares insights from data visualization projects as well as examples of visuals created by her company.

 Key Takeaways:

  • Understand how visual narratives can be used to establish a connection with your audience
  • Know what type of graphics to use when and other implementable tips to more effectively communicate information visually
  • Learn visual communication best practices and methods through numerous examples

This is a joint event hosted by the AMA MN and the Insights Association - Minnesota Chapter.

Tickets include a complimentary buffet dinner and 1 drink ticket.  


Member tickets $20
Guest tickets $30
Student tickets $15


5:30-6:00 p.m. Registration and Networking
6:00-7:00 p.m. Presentation
7:00-7:45 p.m. Networking


Complimentary on-site parking. 

Event Partner

The Minnesota/Upper Midwest Chapter is one of 11 Chapters serving the Insights Association's mission to promote excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. 


Arlene Birt

Chief Visual Storyteller

Arlene Birt is Founder and Chief Visual Storyteller of Background Stories ( An expert and educator in infodesign and visual storytelling, she incorporates behavioral…

View Arlene Birt's Full Bio