Programming

Lean and Mean: Doing More with Less

Date and Time:

Wednesday, Oct 21, 2020
12:00PM - 1:00PM

Location:

Zoom Meeting (Details will be sent after registration)
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In this panel discussion, experts will discuss topics to help companies become more flexible, innovative and smart about both strategies and tactical execution of marketing plans during the COVID-19 story, and help you rethink what your marketing team could look like in the future. We’ll tackle the myth of hiring a “marketing unicorn,” disrupting traditional thinking about marketing teams and how redistributing resources to create a marketing dream team is possible.

Hear from local marketing experts who have spent time working “in” and “for” small and mid-sized companies. Panelists will share disruptive and innovative ways to find top marketing talent to help you weather the COVID storm - and rethink your long-term staffing strategy. We’ll tackle a variety of questions, including yours.

Key Takeaways:

  1. How to appropriately address trends for remote work
  2. Pandemic’s overall impact on marketing
  3. New/different ways to get top talent                                                                                        

Investment:

Member $0
Guest $10
Student - Member $0
Student - Guest $5

Event Sponsored by:

Moderator:

Priscilla Koeckeritz

Fractional CMO

An accomplished entrepreneur and relentless leader, Priscilla Koeckeritz is in the business of solving industry challenges and driving growth for her clients. Beyond simply consulting, she enjoys…

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Panelist:

Jamie Simpson

Director of Business Operations

Jamie Simpson’s passion for building successful relationships and solving organizational challenges makes her a B2B standout. As Director of Business Operations, Jamie is focusing her vast industry…

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Panelist:

Shannon Olson

Founder

Shannon is a business strategist, dot-connector and idea generator. With a refreshingly human approach, Shannon turns research and insights into real things that actually matter to people and…

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Panelist:

Jamie Gassman

Director of Marketing

Jamie is currently the Director of Marketing at R3 Continuum (R3c). Collectively she has more than twelve years of marketing experience. In her current role she oversees the strategic direction and…

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Panelist:

Stacey Kusnier

Senior Marketing Specialist

Stacey Kusnier is a dynamic marketing communication professional who has been driving marketing strategy and execution for B2B companies and nonprofits over the last 10 years. She is a dynamic leader…

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