How To Build Your Social Strategy

Date and Time:

Tuesday, Nov 19, 2019
5:45PM - 8:15PM


Marriott Hotel (Bloomington-near MSP International Airport)
2020 American Boulevard East, Bloomington, Minnesota 55425
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Do you have your social strategy ready for 2020? If not, let us help.

2019 was a whirlwind for social marketing. This year’s emerging trends have left marketers with a sense of analysis paralysis. Where do you go from here? 

Hear from some industry experts on topics like: 

  • Setting actionable social marketing goals
  • Establish your most important metrics
  • Analyze your competition
  • Create and curate engaging content
  • Asses your results and optimize

Key Takeaways:

  • Experts doing engaging content in social media. 
  • 2020 trends in social and digital.  
  • Engaging for social and digital professionals and organization leaders

Guest Speakers include:

Josh Carter – Director of Digital and Social Marketing, Tunheim

Sarah Carter – Manager of Content and Social Media, Nature’s Way Brands

Tom Horgan – Digital Editor, Star Tribune

Jennifer Radke – CEO, National Institute for Social Media

Tickets include a complimentary drink and appetizers. 


5:45pm - 6:30pm Registration & Networking 
6:30pm - 7:30pm Program
7:30pm - 8:15pm Networking 


Member $20
Guest $35
Student - Member $5
Student - Guest $10


Parking is very accessible. The room will be easy to access from the front lobby. 


Joshua Carter

Director of Digital and Social Marketing

Joshua Carter has over fifteen years of communications and marketing expertise in digital, public relations, influencer & celebrity partnerships, experiential and sponsorships. He has elevated…

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Sarah Carter

Manager of Content and Social Media

Sarah Carter is a strategist, writer, and connector who’s vision is to cultivate purpose in a saturated world. She has more than 10 years of digital marketing and communications experience where she’s…

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Tom Horgen

Digital Editor

Tom Horgen is a digital editor specializing in content and social strategy for Minnesota’s largest newsroom, the Star Tribune. He coaches departments on the best and boldest ways to showcase their…

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Jen Radke


Jennifer (Jen) Radke is an international speaker, author, and strategic business leader.  As the CEO of the National Institute for Social Media, she works with her team to build standards in social…

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