Whitney Heber

Associate Brand Manager @ Schwan's Consumer Brands

Immediate Past President 
AMA Minnesota Board of Directors

Whitney works in brand management for Schwan’s Consumer Brands, makers of Red Baron, Freschetta and Tony’s Pizza, along with Edwards Desserts, Mrs. Smith’s Pies and Pagoda Asian Snacks. In her current role, she manages the day to day business and strategy for Edwards and Mrs. Smith's. Previous roles included managing the small format channels and Pagoda Snacks businesses. Prior to Schwan’s, Whitney worked in the events industry for over 10 years with experience ranging from collegiate athletics, to non-profit fundraising, to higher education. Her marketing passion is how people consume experiences and interact with brands. She has two degrees from the University of Minnesota, including an MBA in marketing from the Carlson School of Management.

Whitney joined the American Marketing Association as an MBA student in 2012 and spent a term on the board as VP of Membership prior to serving as President Elect. Outside of the AMA, Whitney is a strong supporter of education. She is a proud resident of ‘Nordeast’ Minneapolis.

Related Articles and Events


Member Event: Building Successful Mentor/Mentee Relationships

May 3, 2018 @ 5:30PM - 7:30PM

Exclusive Members Event: Find and nurture a successful mentor-mentee relationship.

Member Spotlight: Cheryl Powers

Jun 19, 2019

Cheryl Powers Market Researcher, The Research Edge   Tell us about yourself - your professional background, experience and area of expertise. I have over 30 years of experience in Market Research.I started The Research Edge ® LLC in 1995 and focused it on service industries, healthcare and B2B companies. Before starting the firm, I provided market research and information services at Blue Cross