Professor Ravi Bapna

Academic Director of the Carlson Analytics Lab, Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education @ Carlson School of Management, University of Minnesota

Professor Ravi Bapna's expertise lies in helping companies reframe their understanding of analytics, AI, and machine learning, and then leverage that understanding for competitive advantage. His specializations in social media, peer influence, monetization and design of Freemium communities, human capital issues, and design of IT communities show the breadth of application for big data analytics, and how they can transform industries.

At the Carlson Analytics Lab, he has consulted for 50 companies over four years, a position that gives him exposure and insight into the real challenges of Twin Cities businesses. As a faculty advisor, he provides expertise on analytics techniques and guides student approaches.

His research and scholarship views the emerging digital landscape as a giant global laboratory, a sandbox to gain a deeper causal understanding of how consumers, firms, industries and societies are being reshaped by the big-data and business analytics revolution.

Prof. Bapna teaches graduate students, executives, CIOs and CMOs around the world how to thrive in the digital revolution. His views have been sought by the Financial Times, Wall Street Journal, Minnesota Public Radio, Star Tribune and more. He is regularly invited to deliver keynote addresses on leveraging big data, analytics, and social media to industry bodies and corporations.

Related Articles and Events


The New Four Ps of Marketing

Sep 17, 2018 @ 5:00PM - 7:30PM

Digital technology has disrupted just about every segment of marketing, and the classic “Four Ps” are no exception. While they used to stand for pricing, product, promotion and placement, the power of social media marketing has prompted Professor Ravi Bapna's development of “Four Ps 2.0,” which are participation, platform, personalization, and prediction.


The New 4 Ps of Marketing - Attend our September 17th event

Jul 25, 2018

While traditionally, the 4 Ps of marketing are pricing, product, promotion and placement, the power of social media marketing has prompted my development of “4 Ps 2.0,” – participation, platform, personalization, and prediction.