Joanne Torres

Jo is an ad agency receptionist-turned-finance-coordinator-turned-copywriter-turned-creative-director. She discovered she had a knack for copywriting at the same time she forgot to send a bill to a client for $30,000 in hard costs. Ooof, it was bad. Rather than get fired for her fiscal incompetence, she was embraced by the creative department and given a chance to work her ass off.

Currently, she’s gainfully employed at Fallon where the majority of her time is spent thinking about Arby’s sandwiches and how to get more people to eat them. Prior to Fallon, she spent time at mono in Minneapolis and Eleven in San Francisco.

She’s done work for more clients than she can remember. Mostly because Jo’s at an age where she’s starting to forget stuff. A few she knows off the top of her head are Arbys, Target, Apple, Virgin America Airlines, The North Face, the Oakland As, and the 826 Valencia Pirate Store.

She’s won some awards, a few contests, a sweepstakes, but not the lottery.