Dan Reilly

Senior Vice President @ SMS Research

Dan is Senior Vice President at SMS Research Advisors, the market research division of Padilla.  As lead of the division, Dan provides strategic counsel and research analysis – not pages of data tables – to help clients answer their business questions. His ability to explain complex concepts in relatable terms is one of his strengths.

Dan’s 20 years of market research experience spans a number of industries, including healthcare, consumer, retail, manufacturing and financial. He has functioned in a market research capacity for companies such as John Deere and Wells Fargo. Dan was involved in the Insights Association, serving in a variety of leadership roles, including President of the MN chapter. Dan holds both an MBA and a PhD. He lives in Minneapolis.

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