Dan Reilly

Senior Vice President @ SMS Research - division of Padilla

Finance

Assistant Vice President
AMA Minnesota Board of Directors

Dan is currently Senior Vice President for SMS Research, the market research division of Padilla.  In this role, Dan helps clients answer business questions – not provides pages of data tables – as well as provides leadership to the division. Dan’s ability to explain complex concepts in relatable terms to others is often mentioned as his strength. Dan’s 20 years of market research experience means he’s seen it all when it comes to projects and methodologies.

Dan has worked in a number of industries, including healthcare, consumer, retail, manufacturing, and financial, and has functioned as the market research capacity for companies such as John Deere and Wells Fargo. Dan was involved in the Insights Association, serving in a variety of leadership roles, including President of the MN chapter.  Dan holds both an MBA and a PhD.  He lives in Minneapolis.