Ben London

@ Customer Experience Catalysts

Ben London is obsessed with helping organizations view their business from the customer perspective and current works as a customer experience advisor. He's spent the last five years developing and maturing best-practice CX disciplines at numerous B2B, B2C and B2B2C organizations such as MoneyGram Intl, SageGlass and Sandy Spring Bank, and is experienced at enabling global-scale cultural transformations that grow from the ground up and are led from the top down.

Ben focuses on turning employee and customer intelligence into strategies and actions that create measurable value for the organization and customers, and knows that creating sustainable change involves embedding customer thinking into all parts of an organization and changing behaviors.

His successes are in part derived from prior roles that provided vastly different perspectives on how be customer-oriented from any corner of an organization, including through work in the areas of corporate strategy, IT strategy, organizational readiness, user testing, operations, project management, sales, finance, market research and customer experience.

Related Articles and Events


hoodo Launch: Your New Job-Hunting & Hiring Advocate

Jun 2, 2020 @ 12:00PM - 1:00PM

At a time when disruption is everywhere, join us virtually to learn how Minneapolis startup hoodo is getting the Twin Cities marketing community back to work. Be part of our beta team and help launch a new technology that will change how hiring managers and job seekers find opportunity and work together.


Event: Implementing CX Through Using Best Practices and Maturity Model

Nov 5, 2018 @ 5:00PM - 7:30PM

The discipline of customer experience management is the orchestration and alignment of brand experience activities.


Speaker's Blog: Building Maturity in CX Transformation

Nov 01, 2018

Customer experience is the customer’s perception of all the interactions they have with your brand and the value it creates for them. It is how you know and perform against their needs and expectations. Great companies like USAA, Amazon and Southwest understand their customers and intentionally design experiences for them. They know that working together across all the touchpoints a person has wit