The Future of Marketing: Automation

Date and Time

Date: Tuesday, Jan 24, 2017
Time: 7:30AM - 9:30AM


James J. Hill Center, Reading Room
80 West Fourth Street, St. Paul, MN 55102
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Ever wondered what the next evolution of marketing is, and how to get there? Marketing automation is taking existing marketing tactics and automating. The purpose is to do more, with less, and faster. With these tools available, you can connect with other systems such as CRMs, Webinar platform, your website, social media, and more.

Many organizations are taking advantage of these tools and seeing serious results. For those venturing down marketing automation the first time, this is a great introduction to the whole landscape and show you the path to get there. Even if you already have marketing automation, you will learn some other use cases and tips you can use and implement yourself.

Eric Lehnen is a certified marketing automation and CRM consultant who is the Marketing Lead at Redpath Consulting Group, Sales and Marketing technology consulting company. He is also the co-author of the book "Shout in the Right Direction," a book for any small business owner looking to get an edge in the digital space. He has worked with organizations large and small to scale marketing with technology and help them punch above their weight.

Three Key Takeaways

  • What is marketing automation?
  • What are some good use cases and examples of using it?
  • What is the process for implementing and what the common pitfalls?


Time Activity
7:30-8:00am Registration and Networking
8:00-9:00am Presentation
9:00-9:30am Networking


Ticket Type Price
Member $10
Student Member $5
Non-Member $20
Student Non-Member $15

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