The Physics of Brand: How Brands Create Value Through Interactions With People Across Time And Space
Date and Time
Date: Tuesday, Sep 20, 2016
Time: 5:30PM - 7:30PM
International Market Square, 275 Market Street, Minneapolis, MN 55405
This presentation began over two beers in 2002. Dan Wallace (Idea Food) and co-author Aaron Keller (Managing Partner, Capsule) had this insight: Brands are the result of interactions with people in time and space. The insight sat on a shelf until 2008, when Aaron met Renee Marino, who conducts financial valuations of brands through her firm, Cupitor Consulting. Renee agreed to expand the initial theory, which led to the July 2016 publication of "The Physics of Brand," a #1 new release on Amazon. This presentation will show many practical examples of how brands create value in time and space. All three authors will be available for Q&A.
Three Key Takeaways:
- Leverage 3 dimensions that build brands in time.
- Navigate 4 dimensions that build brands in space.
- Learn how sensory signals ladder-up to brand value.
|5:30-6:00pm||Registration and Networking|
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