Insights to Action: Using Research to Drive a Better Customer Experience

Date and Time

Date: Tuesday, Oct 3, 2017
Time: 5:30PM - 7:30PM


Wilder Center Auditorium
451 Lexington Parkway North, Saint Paul, MN 55104
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Everyone is talking about the “experience.” Today, it’s no longer good enough to offer a great product or service; companies must deliver it with a relevant, positive customer experience. But with an increasing number of ways that customers could interact with you, how do you know what parts of the experience you should prioritize? What are the moments that matter to them, and what are the ones that don’t?

Key Takeaways:

  1. Learn how Allianz Life leverages customer insights to improve the experience for customers who own their policies, as well as the experience for financial professionals who sell them.
  2. Look at ways to identify key touch points through out the customer journey.
  3. Prioritize key moments that matter most to your customer so that you can deliver a positive customer experience.


Time Activity
5:30-6:00pm Registration and Networking
6:00-7:00pm Presentation and Q&A
7:00-7:30pm Networking


Ticket Type Price
Member $20
Non-Member $40
Student Member $15
Student Non-Member $35


Wilder Center is located on the corner of Lexington Parkway and University Avenue in Saint Paul. There is a parking ramp.

Cancellation Policy

All canceled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact: