Burke Research Seminar: Designing and Managing Best-in-Class Customer Engagement Programs

Date and Time

Date: Tuesday, Sep 26, 2017
Time: 8:00AM - 5:00PM


UnitedHealth Group
9700 HealthCare Lane, Hopkins, MN 55343
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Customer engagement is a key strategic tool for companies to manage their customer base. By performing insightful data analytics and effectively communicating the findings, an organization will be able to allocate resources and increase sales.  Save money and travel costs for this one-day session with the premier market research training company, Burke Institute.

This seminar is designed for marketing professionals – market researchers as well as market managers and others who want to understand how to use design and manage best-in-class customer engagement programs. Both B2B and B2C markets will be covered. 

Key Takeaways:

  1. Define differences between customer centricity, satisfaction, engagement and experience.
  2. Learn how to build the case for a customer engagement program.
  3. Understand current measurements and common myths associated with the measurement and management of customer engagement.
  4. Discuss linkage analysis toward demonstrating the ROI of investments in customer engagement.
  5. Learn how to set goals, do action planning and customer journey mapping.

View more Burke Research Seminar details here


Dr. Kunal Gupta, Sr. Level Advisor- Burke Institute


Time Activity
8:00-8:15 AM Registration
8:15-8:30 AM Continental Breakfast and Networking
8:30 AM Seminar Starts
5:00 PM Adjourn


This event is limited to the first 30 people.  Registration deadline is 9/12. No refunds will be issued after 9/12.   

Ticket Type


Member Early Bird (before 9/5) $495
Member (after 9/5) $595
Non-Member Early Bird (before 9/5) $595
Non-Member (after 9/5) $695

Cancellation Policy

All cancelled registrations received by the MN AMA office by 5pm on September 12th are eligible for a refund. No refunds will be given for cancellations received after September 12th. To cancel a registration please contact: