Programming

Using Value Propositions that Align with the Buyer’s Journey

Date and Time

Date: Tuesday, Feb 20, 2018
Time: 5:30PM - 7:30PM

Location

Pinstripes
3849 Gallagher Drive, Edina, Minnesota
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Learn how TSI has incorporated value proposition best practices, along with buyer’s journey principles, into the redesign of their website and in their multi-channel marketing plan. We will examine best practices and the challenges associated with transitioning from a product-specific marketing approach, to communicating value aligned with the buyer’s journey.

Here are 3 key takeaways:

  1. Best practices for and resources utilized during TSI’s web development process
  2. Challenges associated with marketing, sales, and product management during this process
  3. Case study of how one organization transitioned from a product-specific to value-driven market approach

Agenda

Time Activity
5:30PM - 6:00PM Check-in, Networking & One Free Drink
6:00PM - 6:50PM Presentation
6:50PM - 7:00PM Q&A
7:00PM - 7:30PM Networking

Parking

Free parking in ramp.

Cost

Ticket Type Price
Member FREE
Student Member FREE
Non-Member $25
Studen Non-Member $25

Cancellation Policy

All cancelled registrations received by the AMA MN office 2 business days by 5pm before an event are eligible for a refund. No refunds will be given for cancellations received fewer than 2 business days before an event. To cancel a registration please contact: office@amaminnesota.org.