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Welcome to the 2016-2017 AMA Minnesota Year!

July 06, 2016

Hello and welcome to the 2016-2017 AMA Minnesota year! My name is Tony Rivera, and this year I have the pleasure of serving as chapter President here in Minnesota. We have a lot to be excited about in the coming months and I wanted to share a little bit about the evolution of the American Marketing Association brand, as well as our mission and promise to you here in Minnesota.

The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. As marketers, we all know how important it is to stay relevant as the marketing landscape continually shifts. Keeping this in mind, the AMA has updated its brand identity and all of us self-proclaimed marketing nerds are quite excited about it. I could probably talk about it at length, but I will spare you and let you hear it from the source. In the coming months, you will see the AMA identity evolve and eventually our brand identity here in Minnesota will update as well. Lots more to come on that front!

Locally, we have some big reasons to be excited. As we kick off this new fiscal year, we’re moving forward with a very strong Board of Directors. I’m inviting you all to take a minute and learn a little bit more about them here. This group of marketers represents the best Minnesota has to offer. These are smart, dedicated, and fiercely passionate people who want to make the marketing community strong right here in your backyard, and I’m so lucky to be working with them.

Finally, each year as a Board we establish a mission for the year. We strive to ensure our members are fully engaged in the chapter and are getting everything they can out of AMA Minnesota. This year, our mission is to help everyone ‘See the Value, and Feel the Love.’ This is your chapter and we are here to serve you. We want to help you get the most out of your AMA Minnesota membership and make sure you’re a part of a thriving community. As Minnesotans, we all know how strong the sense of community is and we want that innate Minnesotan value to pour into our chapter as well. We have lots of great ideas for this coming year, and we’re excited to go on this journey with you!

I look forward to meeting as many of you as possible over the course of the year and so does the rest of the Board. If you see us at an event, please come chat with us – we’d love to hear from you!

Cheers!

Tony Rivera

2016-2017 President, AMA Minnesota