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Event Recap: The Physics of Brand

September 30, 2016

How Brands Create Value Through Interactions With People Across Time and Space

Marketing professionals recently gathered on September 20 at International Market Square to hear what Dan Wallace, co-author of The Physics of Brand and founder of Idea Food, had to share about brands creating value in time and space.

Dan started his presentation with a brief history of brands and branding and then presented a new theory based on the insight that brands and people interact across time and space.

Case studies of exemplary brands, such as Patagonia and KIND bars, grounded the theories and sent marketers home with three takeaways and a new way to think about brands:

  • How brands operate in three dimensions of time
  • How brands navigate through four dimensions of space
  • How sensory signals ladder-up to brand value

To learn more about modern marketing, grab a copy of The Physics of Brand, co-authored by Aaron Keller of Capsule, Renee Marino of Cupitor, and Dan Wallace of Idea Food. You’ll read about aspects that help make a strong brand, neuroscience and thought experiments throughout - designed to engage you into new ways of thinking.